—big dreams need great teams—
global management
baruna bhatia
Founder, Creative & Finance Director
A post graduate of the prestigious National Institute of Fashion Technology New Delhi, Baruna has been a textile and apparel entrepreneur since her school days. In 1996, while still finishing her studies, she started her first company reviving and reinventing age old Cashmere textiles for the modern contemporary woman.
Since 2011, she has been at the helm of Identity’s design based approach, carving a niche for the company as a sourcing agency with European design sensibilities.
vivek vishal tuli
CEO
A strong professional with Masters in Apparel Marketing and Merchandising from the prestigious National Institute of Fashion Technology New Delhi, Vivek has had a long career heading apparel businesses for International brands globally. He has strategically helped manufacturing and sourcing companies to streamline their business and move forward in a sustainable way.
He has successfully transitioned IDENTITY GROUP from a single country sourcing agency to one operating out of multiple countries today.
Michael Petersen
Managing & Design Director Identity GmbH
Graduate of the prestigious Danish Academy of Design, Technology, Textile, Apparel and Management, TEKO Center, Denmark.
He has been working in the fashion industry for more than 20 years. He delivers profitable growth through a strong combination of customer insight, brand value and market knowledge. He combines this with experience of the entire business value chain, from Design and Procurement over Sales, Marketing and choice of channels.
country management
Alok Srivastava
Head Quality & Technical
Armed with in depth industry knowledge, Alok brings to the table unparalleled quality and technical skills. His systemic solution providing abilities at the micro level make the production chain efficient & defect free. He has led quality & technical departments for brands like Gap, s.Oliver and Tommy Hilfiger .
Alka Singh
Identity Indonesia
Alka is a post graduate from National Institute of Fashion Technology New Delhi with specialization in garment manufacturing technology.
She has over 20 years experience of sourcing for leading fashion brands like J.Crew, Madewell, Talbots, Express, s.Oliver and Torrid.
