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school days. In 1996, while still finishing her studies, she started her first company reviving and reinventing age old Cashmere textiles for the modern contemporary woman. Since 2011, she has been at the helm of Identity’s design based approach, carving a niche for the company as a sourcing agency with European design sensibilities. https://images.squarespace-cdn.com/content/v1/600189193eac4e70c115e1ae/1614876409357-Y3QQTYFTYH764BVYRM50/bapak-090121--.png Leadership Baruna - vivek vishal tuli CEO A strong professional with Masters in Apparel Marketing and Merchandising from the prestigious National Institute of Fashion Technology New Delhi, Vivek has had a long career heading apparel businesses for International brands globally. He has strategically helped manufacturing and sourcing companies to streamline their business and move forward in a sustainable way. 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